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Joe Fresh on my Fresh Face

May 12, 2009

AllyG: Imagine my delight the other day when I stumbled upon an advertisement for Joe Fresh Beauty, a new cosmetics line by the Superstore clothing chain. I love all things makeup. I will purchase whatever you tell me, wear it once, and let it rot in my makeup bag. I will then repeat the same process over and over and over again. Seriously, it’s a problem. The other day I walked into the new Shoppers Drug Mart on Spring Garden Rd and nearly fell to the floor in ecstasy. You think I’m being dramatic, but it’s true. Have you seen the new cosmetics section at the Spring Garden Shoppers? Did they HAVE a grand opening I was not aware of? Anyways.

Joe Fresh has a new makeup line and I could not be more excited. Unless I learned about it while wearing my 3.1 Phillip Lim floral Christian Louboutin heels.

I think I am going to particulary enjoy the new nude cheek tint. The website tells me that I will be able to, “Define my features! Highlight my cheeks, brow bone, and eyes with the new nude cheek tint.” I believe this. I was a huge fan of Maybelline’s Dream Mousse blush but the stores in Halifax don’t seem to carry it anymore. It’s put a damper on my routine in the mornings. For reals.

I’m also a sucker for packaging. How adorable is that packaging?

I haven’t had the best success with lip gloss in the past, but I’m willing to give this gloss a shot. I like the colour selections, they seem really natural looking and understated which I’m all over. For $8, I’d definitly pick up the bordeaux.

A fabulous fashion blog out of Toronto talks about the Joe Fresh Beauty Box travelling around the T-Dot. Here’s hoping they will make an appearance out East, or at least have an opening of sorts at their Joe Howe location (which seems to be largest Joe Fresh retailer).  If you’re reading, Joe Fresh, let us know what’s happening Halifax way so we can share with our ladies! Great marketing idea btw…


UPDATE: According to the brilliant M-Ku (see comments) the Joe Fresh Beauty Box is rolling through Halifax this Friday, May 15th. Stay tuned for details!

7 Comments leave one →
  1. M-Ku permalink
    May 12, 2009 11:04 am

    I checked the Joe site and the Travelling Beauty Box is ambushing Halifax this Friday, the 15th! Doesn’t give locations though…we’ll need to do some spy work.

  2. May 12, 2009 12:35 pm

    I miss Maybelline Dream Mousse blush too! I need to find this travelling beauty box on Friday. That’s my new mission. Superstore needs to have another no-tax day for even more awesomeness!

  3. May 12, 2009 1:32 pm

    Ally – I didn’t know you had a pair of Louboutins! You should have disclosed this information earlier in our friendship ;) I love the Joe Fresh makeup packaging too.

    I spent the day today cutting out pictures of outfits I like from fashion magazines and gluing them to a piece of bristol board junior high style. Miss you! Great post as always. T xo

  4. allygarbs permalink*
    May 12, 2009 1:57 pm

    I don’t have a pair…yet! It’s one of my life goals!

    Miss you Teej!

  5. allygarbs permalink*
    May 12, 2009 2:13 pm

    Ok, ladies! I have emailed Joe Fresh (not Joe himself sadly) to see if we can get more information about the Beauty Box. I’ll update when I hear something!

  6. L-A permalink*
    May 13, 2009 4:45 am

    Augh! I will miss the beauty box visit! Sadness! I want full reports and defined features when I return.

  7. May 20, 2009 5:03 pm

    Thanks for the love! I l love your site as well :)!

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